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Seeing inside the client’s mind

Disclaimer: This content was generated with the assistance of AI and then reviewed and edited by BrainMaster Technologies, Inc. It is provided for educational and informational purposes only and does not constitute medical advice.

This article was originally published by Counseling Today: https://ctarchive.counseling.org/counseling-today/ 

Seeing Inside the Client’s Mind #


Introduction to Neurocounseling #

The article “Seeing Inside the Client’s Mind” introduces neurocounseling, an emerging field that integrates neuroscience with mental health counseling to understand and enhance human behavior. The authors—Thomas F. Collura, Ronald J. Bonnstetter, and Carlos Zalaquett—propose a neuroscience-based counseling model that combines brainwave assessment with emotional and behavioral analysis.

Neurocounseling positions the counselor as both a facilitator of change and an interpreter of the client’s brain activity, bridging the gap between subjective experience and objective brain function.


The Role of EEG in Mental Health Practice #

Central to this model is the use of electroencephalography (EEG) and quantitative EEG (qEEG) to observe and interpret electrical activity in the brain.
Modern EEG tools—once restricted to hospitals—are now affordable and clinician-accessible, allowing counselors to monitor brainwave patterns during sessions.

EEG and neurofeedback provide measurable insight into:

  • Resting-state emotional balance (positive vs. negative tone)

  • Decision-making tendencies (approach vs. avoidance behavior)

  • Real-time brain activation during emotional stimuli

    Brain image created using BrainMaster software BrainAvatar #


Conceptual Model of Emotion and Decision-Making #

The authors’ model, illustrated in Figure 1 (p. 24), depicts how left and right frontal hemispheres guide emotional processing:

  • Left hemisphere: approach-related thoughts, safety, and positive affect.

  • Right hemisphere: avoidance, threat detection, and negative affect.

This balance—or asymmetry—helps explain individual predispositions toward emotional tone and coping strategies.


Brain Imaging and Real-Time Emotional Mapping #

Using BrainAvatar EEG imaging software (Figure 2, p. 25), the authors demonstrate brain activation patterns across Brodmann areas 11 and 46, linked to emotional regulation and decision-making.
The color-coded maps visualize activity intensity—red indicating high activation and blue showing reduced engagement.

Sample cases illustrate practical use:

  • A coach displaying right-hemisphere dominance associated with negative affect during emotional word presentation (e.g., “body fat,” “obese people”).

  • A clinically depressed client showing dominant right-hemisphere activation that persisted even during pleasant stimuli (e.g., “chocolate chip cookies”), captured via sLORETA gamma imaging (Figures 4a–4c, p. 26).

These visualizations allowed counselors to uncover hidden emotional conflicts and maladaptive responses otherwise inaccessible through verbal methods.


Clinical Applications and Counselor Empowerment #

By combining brain-based data with traditional counseling, neurocounseling:

  • Enhances empathy through biological understanding of emotional states.

  • Provides clients with visual feedback that normalizes their struggles (“brain dysregulation” as a physiological issue, not a character flaw).

  • Reinforces evidence-based microskills (reframing, reflection, challenging) within a measurable brain–behavior framework.

This dual approach empowers both counselor and client, fostering hope, motivation, and engagement.


Expanding the Model: Technology and Integration #

The article concludes by noting that new EEG-based hardware and software are now viable in clinical, research, and applied settings—spanning:

  • Emotional distress assessment

  • Optimal performance training

  • Forensic evaluation

  • Pain management

  • Neuromarketing and applied cognitive research

These technologies make brain-informed counseling both accessible and operational in everyday practice.


Key Takeaways #

  • Neurocounseling integrates neuroscience and counseling to enhance understanding of brain–behavior dynamics.

  • EEG and qEEG enable objective tracking of client emotional and cognitive states.

  • BrainAvatar imaging supports real-time visualization for feedback and assessment.

  • The approach offers new insights into emotional dysregulation, maladaptive behavior, and decision-making.

  • It provides an empowering, biologically grounded counseling model that enhances client engagement and clinical precision.


Citation #

Collura, T. F., Bonnstetter, R. J., & Zalaquett, C. (2014, December). Seeing Inside the Client’s Mind: Neurocounseling—Bridging Brain and Behavior. Counseling Today, 24–27.

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Updated on November 4, 2025
BrainAvatar sLORETA Regions of Interest (ROI’s)

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Table of Contents
  • Seeing Inside the Client’s Mind
  • Introduction to Neurocounseling
  • The Role of EEG in Mental Health Practice
  • Conceptual Model of Emotion and Decision-Making
  • Brain Imaging and Real-Time Emotional Mapping
  • Clinical Applications and Counselor Empowerment
  • Expanding the Model: Technology and Integration
  • Key Takeaways
  • Citation

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